Today, a Hasbro source said they have ended their informal discussions to buy the Hollywood studio Lionsgate. This raises the question: Hasbro was in talks to acquire Lionsgate? The companies, through Hasbro’s Allspark Pictures, previously collaborated on My Little Pony: The Movie, the animated film starring Emily Blunt.
Apparently, the negotiations ended because of disagreements over price, a common deal killer. It’s not clear if any formal offer was made and discussions could always begin again. Hasbro has been in the market for a media company for awhile. The company previously made an offer for Dreamworks, before Disney intervened and killed the deal. Since, Hasbro has set up Allspark Pictures and acquired Boulder Media.
I am curious to see what company Hasbro might target next, but Lionsgate feels like a weird choice to me. After the success of Hunger Games and Twilight, recent fare such as Divergent has failed to make enough money for the studio. It just seems an odd combination to me. Add to the fact that Lionsgate owns Starz and I can’t see it fitting in with Hasbro’s family/kid friendly brands.
I feel a TV animation company such as DHX would be a better fit personally.