Tag: glu

Glu Acquires QuizUp Makers Plain Vanilla

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Everyone remembers QuizUp, right? The quiz app launched as a Trivial Pursuit-esque game where you could level up categories by correctly answering questions about them in battle with other players. Well, after Plain Vanilla’s contract with NBC for a QuizUp game show was canceled, the game has a new owner.

Earlier this year, Glu invested $7.5 million in the company, with the option to buy the entire business in the future. Now, the studio is willing to forgive that debt, and throw in $1.2 million, to own the company outright. It is not known how many employees will make the jump to Glu, as Plain Vanilla has laid off their staff before looking for a buyer.

The condition to the debt forgiveness was that QuizUp be published under the Glu banner before the end of March, but this event has already occurred in both the App Store and Google Play store. As part of the deal, Glu CEO Nick Earl has been appointed to Plain Vanilla’s board as a class II director and will work with the company’s Strategy Committee to plan for the future of Glu in Iceland.